01
On the boat
Food and drinks for a full day on the water, especially on boats with no fridge on board.
The Red Sea Atlas
Cold
that lasts.
RUGA is an Egyptian outdoor brand making rotomolded coolers.
The Shell 35 is their first one. It suits most of what we cover here: boat days, fishing trips, camping, diving and long days on the beach.
35 L
Shell 35
5 days
Cold, per RUGA
3 colours
Forest, Tide, Dune
9,599 EGP
At RUGA
The brand
Why RUGA
RUGA is an Egyptian outdoor brand, and the Shell 35 is their first cooler.
We wanted to feature it because coolers are useful across a lot of what we cover: boating, fishing, camping, diving and kiting.
The name comes from tartaruga, Italian for turtle, which is where the shell shape and the logo come from.
The Atlas does not sell it. You buy from RUGA directly.
The current product
Shell 35
9,599 EGP
A 35 litre rotomolded cooler. RUGA rates it for up to five days of cold.
Rotomolded construction
The cooler is moulded as one piece, which gives it a strong, durable shell.
Up to five days of cold
RUGA rates the Shell 35 for up to five days of cold retention. The same insulation keeps hot food hot.
Accessories
Cup holders and a fishing rod holder can be attached to the cooler.
Built for outdoor use
Rope handles, moulded feet, a flat lid and a bottle opener on the body.
| Capacity | 35 L |
|---|---|
| RUGA Turtle scale | 5 Turtles, about 40 cans of 330 ml |
| Outside | 66.2 × 40.4 × 39.4 cm |
| Inside | 50.3 × 24.4 × 27.7 cm |
| Construction | Rotomolded |
| Colours | Forest Green, Tide Blue, Dune Orange |
Sold, shipped and supported by RUGA. The Atlas does not take payment, hold stock or handle returns.
Five turtles.
Around 40 cans.
RUGA uses a turtle scale to describe capacity. One turtle is roughly eight 330 ml cans, which puts the Shell 35 at around 40.
On this coast
Where you'd
use it.
Five situations we cover where a cooler this size is useful.
02
Fishing
Keeps drinks and food cold on the way out, and holds the catch on the way back.
03
Desert and beach camps
Useful on camps where food, water and ice need to last past the first day.
04
Dive days
For shore diving, long drives down the coast and surface intervals with nothing nearby.
05
Kiting and beach days
For long days at spots like Ras Sudr or Hamata, where there is little or nothing around.
Accessories
Accessories
RUGA currently offers three accessories that attach to the cooler.
Single Cup Holder
Holds one cup on the side of the cooler.
850 EGP
Buy from RUGA →
Double Cup Holder
Holds two cups on one bracket.
1,900 EGP
Buy from RUGA →
Fishing Rod Holder
Holds a fishing rod on the side of the cooler.
1,600 EGP
Buy from RUGA →Testing
Atlas
field test
We have not tested the Shell 35 ourselves yet.
We plan to take one out on Atlas trips and test it in real Red Sea conditions. Once we do, we will add the results here.
01Planned
Ice retention
How long the cooler stays cold during normal use.
02Planned
A week aboard
Use it throughout an Atlas expedition.
03Planned
Heat and sun
Test it on an exposed deck in Red Sea heat.
04Planned
What fits
Pack it properly and show what 35 litres looks like in real use.
What's next
Coming
from RUGA
RUGA has told us that two additional cooler sizes and a range of tumblers are in development. We will add them here once details are announced.
In development
Two more cooler sizes
Coming soon.
In development
Tumblers
Coming soon.
RUGA Shell 35
35 L. Available in Forest Green, Tide Blue and Dune Orange. 9,599 EGP from RUGA.
Sold, shipped and supported directly by RUGA.