RUGA

About RUGA

RUGA was built on a simple idea: outdoor products should never be the weakest part of the adventure. The name comes from tartaruga, the Italian word for turtle, an animal built to protect what it carries and keep going over rough ground.

The first product is the Shell 35, a 35 litre cooler rotomolded in one piece and rated by RUGA for up to five days of cold. The same insulation keeps hot food hot. It comes in Forest Green, Tide Blue and Dune Orange, with clip-on cup holders and a rod holder for days on the boat or the beach.

Atlas members get 500 EGP off the Shell 35 when they buy through the Atlas. RUGA sells, ships and supports it directly.